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Companies like P&G are finding that hyper-targeted ads aren't always as effective as they thought, leading some advertisers to reconsider their digital strategies.

via The source of this content is MIT Technology Review.

Nike's 'Breaking2' project, aiming to break the 2-hour marathon barrier, is generating significant marketing buzz for their new Zoom Vaporfly shoes. via The Drum

Whirlpool is acquiring recipe site Yummly to enhance its smart home appliances with personalized recipes and user data. via IPG Media Lab.

Nike's #Breaking2 event, while not resulting in a sub-two-hour marathon, is being considered a marketing success. via The Drum.

Nike's attempt to break the two-hour marathon barrier fell short by 25 seconds, with Eliud Kipchoge finishing in 2 hours and 25 seconds. via WIRED

Apple's $1 billion investment in US manufacturing may boost automation but is unlikely to create many new factory jobs. via MIT Technology Review.

Specific percentages of daily Snapchat users don't use other popular platforms, including Facebook, Instagram, Facebook Messenger, and YouTube, according to App Annie data. via Adweek

AppNexus is leading an adtech consortium to create a standardized framework for people-based media buying in programmatic advertising.

Anheuser-Busch InBev is acquiring Wicked Weed Brewing, a North Carolina-based craft brewery known for its sour and barrel-aged beers.

via Brewbound.

Stephen Colbert defended his CBS colleague after President Trump cut short an interview and prompted a #FireColbert campaign on Twitter. via Consequence

Fast Company explores how Uber, Adidas, and Tesla use strategic relationships to drive innovation and growth. via Fast Company.