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This article explores how Razer built a cult brand by focusing on a niche audience, creating high-quality products, and engaging directly with its community. via The Drum.

Dole used an AI platform to run a digital campaign for their canned fruit in Asia, resulting in an 87% increase in sales compared to the previous year. via Digiday.

Five podcast episodes of "Build a Better Agency" offer tactical advice for agency leaders on topics ranging from content creation to thought leadership. via HubSpot Blog.

Companies like P&G are finding that hyper-targeted ads aren't always as effective as they thought, leading some advertisers to reconsider their digital strategies.

via The source of this content is MIT Technology Review.

Nike's 'Breaking2' project, aiming to break the 2-hour marathon barrier, is generating significant marketing buzz for their new Zoom Vaporfly shoes. via The Drum

Whirlpool is acquiring recipe site Yummly to enhance its smart home appliances with personalized recipes and user data. via IPG Media Lab.

Nike's #Breaking2 event, while not resulting in a sub-two-hour marathon, is being considered a marketing success. via The Drum.

Nike's attempt to break the two-hour marathon barrier fell short by 25 seconds, with Eliud Kipchoge finishing in 2 hours and 25 seconds. via WIRED

Apple's $1 billion investment in US manufacturing may boost automation but is unlikely to create many new factory jobs. via MIT Technology Review.

Specific percentages of daily Snapchat users don't use other popular platforms, including Facebook, Instagram, Facebook Messenger, and YouTube, according to App Annie data. via Adweek

AppNexus is leading an adtech consortium to create a standardized framework for people-based media buying in programmatic advertising.