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2023WorkingTooling

Marketing platform Klaviyo, popular with Shopify merchants, has filed to go public, revealing strong revenue growth and profitability. The company brought in $321 million in sales with a $15.2 million profit in the first half of 2023.

via Modern Retail

2023WorkingTooling

This formula for building a modern, proactive integrated measurement strategy includes capturing the right signals, determining the value of your channels, and optimizing your results through experimentation. via Think with Google.

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