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This article explores three tools for measuring media impact: marketing mix models, multi-touch attribution, and incrementality experiments. via Think with Google.

This week's roundup of digital marketing stats covers resale shopping, seasonal advertising, and more. via Econsultancy.

Three marketing executives shared their predictions for the future of the industry in 2030 in a Think with Google article.

via The source of this content is Think with Google.

Ad Age teases a list of 40 influential people under 40 in the marketing, media, and agency industries, accessible with a subscription.

via Ad Age

Ad Age introduces its marketing executives group, the Ad Age Collective, an invite-only group of marketing and media leaders. via Ad Age.

Find out what's next in the world of direct-to-consumer marketing at Ad Age Next: D-to-C event on September 9th in NYC.

via Ad Age.