Working

Heineken launches "Worlds Apart" campaign with The Human Library to promote social connections and finding common ground. via The Drum

Netflix's "13 Reasons Why" was the most in-demand digital series in the US for the week of April 6-12, 2017, according to Parrot Analytics data. via The Drum

This article argues that YouTube should offer creators more transparency and control over ad revenue and placement. via The Drum.

This article on FastCompany.com covers how the CEO of Newman's Own continues the company's legacy. via fastcompany.com

MullenLowe president pens open letter asking McDonald's "what's wrong with you?". via The Drum

AB InBev is opening a new destination brewery called Veza Sur in Miami. via Craft Brewing Business

Tony Robbins finds that the most successful people constantly seek new knowledge by asking themselves, "What don't I know?". via Business Insider.

YouTube networks are transitioning from multichannel networks (MCNs) and becoming more like media companies that are producing their own shows and movies. via Digiday

Experts believe the YouTube ad boycott is pointless and won't significantly impact Google, as advertisers are becoming more selective in placements rather than abandoning Google. via The Drum

Nextdoor, a hyperlocal social network, is aiming to reach $1 billion in ad revenue by 2020 as it rolls out advertising for the first time. via @Adweek

This article examines the evidence behind brand purpose and argues that a frequently cited study on the topic has significant flaws. via The Drum.

Ethan Steinberg and Chris Nelson review the Amex Platinum card and its extensive perks, evaluating its value despite the high annual fee. via The Points Guy.