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A new report found that despite increased email volume in 2015, email open rates increased and inactive subscribers decreased.

via The source of this content is MarketingProfs.

This infographic details four ways businesses can use advertising to convince people to buy, despite shrinking attention spans and ad overload. via HubSpot.

This Digiday article recaps the top marketing news of the week, including Facebook hitting one billion users and the public feud between McDonald's and Burger King over the "McWhopper".

via Digiday.

Xerox is undergoing its biggest-ever rebrand to highlight its business services, which now represent the largest part of its revenue. via Digiday

This 2015 article highlights ten advertising agencies and details how they utilize Instagram in unique ways, including interviews with individuals at each agency to discuss their Instagram strategies. via Digiday.

Coca-Cola tested a beacon technology campaign for precise retargeting that offered moviegoers a free coke coupon through the CAPA app and later retargeted them with a free movie ticket.