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Jack Simpson analyzes how IBM uses platforms like YouTube and Instagram to make complex topics accessible and showcases their "Chef Watson" campaign as an example of engaging content marketing. via The source of this content is Econsultancy.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

This MarketingProfs article explores A/B testing in marketing, emphasizing how design choices (like image size) and messaging strategies (like call-to-action phrasing) can significantly impact conversions.

This article rounds up the latest social media news, including Google Trends' redesign, Twitter's autoplay feature, and how small businesses are adopting marketing automation. via The source of this content is MarketingProfs.

Will a reported ad tech slowdown negatively impact advertisers who rely on these firms for media buying and services? via Econsultancy.

Emplifi is a platform offering various solutions for social marketing, commerce, and customer care, featuring customer success stories and a resource center with guides and industry insights. via Emplifi