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This marketing automation buyer's guide emphasizes the importance of understanding the customer journey and having internal specialists manage the process. via Econsultancy.

This article explores what influencers are and how to find them for marketing, emphasizing the importance of choosing influencers who align with your target market. via The source of this content is Econsultancy.

Data and technology are driving a shift in marketing toward programmatic advertising, creating a demand for professionals skilled in data analysis and advertising models. via The source of this content is MarketingProfs.

Consumer futurist William Higham discusses how consumer behavior is changing in response to technology and the importance for brands to adapt. via The source of this content is Econsultancy.

Digiday explores the ongoing debate around millennial job-hopping in advertising, presenting different perspectives on whether it's a growing trend and unique to millennials or not.

Google's Buy button will soon be added to Shopping Ads on smartphones, allowing users to purchase products directly through Google. via The source of this content is Search Engine Watch.