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Sperry is utilizing around 100 "micro-influencers" on Instagram who were already posting about their products to learn more about this marketing strategy.

via The source of this content is Adweek.

Oskar Blues Brewery is releasing America's first 16-pack of craft beer featuring their PINNER Throwback IPA. via The Full Pint - Craft Beer News

Curalate's new guide suggests that micro-influencers can provide a better return on investment for brands than traditional advertising. The guide also offers advice on how to best leverage micro-influencers.

Cool Vines, located at 276 Grove St, Jersey City, has partnered with Transmitter Brewing to create their own beer called CV1, a limited-edition saison ale aged for a year in white wine barrels.

via Jersey City Eats

Coca-Cola's CMO explains why the business has yet to develop a true digital strategy, citing higher ROI from TV and their ongoing efforts to centralize social media marketing. via The Drum

Author and entrepreneur Tim Ferriss shares a preview of his book, *Tools of Titans*, listing book recommendations from high-achievers. via The Blog of Author Tim Ferriss

Highsnobiety showcases new fashion arrivals from brands like Dries Van Noten, Levi's, and Maison Margiela, including eclectic grandpa style for Fall and adidas' Italian-made Sambas. via Highsnobiety

Craft beer industry news this week includes Walmart's new private-label brand and the opening of Chicago's first dedicated contract brewery.

Commute maps based on 130 million commutes illustrate how economic activity occurs within massive regional blobs rather than adhering to city and state lines. via @WIRED

The November jobs report shows unemployment fell to 4.6% but hourly earnings also fell, you can read the full November jobs report analysis for more. via FiveThirtyEight