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Sanzo, a sparkling water brand, is launching a summer marketing campaign called Destinasian Flavor with the goal of driving brand recognition and sales.

This formula for building a modern, proactive integrated measurement strategy includes capturing the right signals, determining the value of your channels, and optimizing your results through experimentation. via Think with Google.

DTC beverage startups are sponsoring pickleball leagues as the sport experiences a surge in popularity.

Tyler Cowen sits down with Jon Hartley to discuss his career and economic theories, schools of economic thought, and economics education.

An MIT paper argues that the best way to regulate potentially risky technologies like AI is through gradual adoption while monitoring for negative impacts. via Marginal Revolution.