Essential information about content marketing is delivered in a series of short videos filmed in a London taxi. via The Drum
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Content marketing presents challenges for brands like PepsiCo and Mondelez aiming to become publishers, including aligning content with business goals and proving the strategy's effectiveness.
via The Drum.
Fast Company offers a 6-step plan to help you figure out your next career move. via Fast Company
This article provides guidance on the most important professional connections to cultivate at each career stage, from entry-level to senior management. via Fast Company.
Code Computerlove, a self-described digital agency, emphasizes solving problems and focusing on customer experiences in their Lean Studio Manifesto. via The Drum
Businesses are using marketing opportunities created by Pokémon Go, like using "Lure Modules," to attract customers. via MarTech.org.
This recipe details how to make sous vide barbecue pulled pork shoulder that can be finished in the oven or on the grill. via Serious Eats.
Brian Patterson outlines 9 principles for building strong client relationships, including transparency, responsiveness, and adaptability. The article also highlights the significance of clear communication, organization, and personal touches in client interactions. via Moz.
This article highlights 10 innovative products and services shaping consumer expectations in Asia, from autonomous taxis to 3D-printed funeral services and braille printer ink. via TrendWatching.
Fast Company shares secrets to hiring management-level freelancers. via Fast Company.
Econsultancy highlights the top 100 digital agencies in 2016 based on fee income, with IBM iX taking the lead. The top five agencies earned a combined total of over £2 billion.
via @Econsultancy
American Express is forming digital partnerships with companies like Uber and Facebook to create seamless and invisible payment experiences for their customers. via Digiday.
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