Working

This interview with Anna Kilmurray, Head of Marketing at ClearScore, discusses her typical workday, the skills needed for a data-driven business, and the challenges and rewards of working at a startup.

Econsultancy interviews engage:BDR CEO Ted Dhanik about how brands can prevent ad fraud in the digital advertising industry.

via The source of this content is Econsultancy.

Publishers are requesting that Snapchat make Discover more engaging and easier to find. via Digiday

Nancy Duarte, author and CEO, explores the patterns of successful movements in business and society and shares her findings in this article. via The source of this content is Harvard Business Review.

Aflac created its first 360-degree video ad featuring its mascot as a superhero, running on Facebook for six weeks. via IPG Media Lab.

A former Apple executive launches Cor, a new health tech startup that uses at-home blood testing to offer lifestyle guidance for improving heart health. via TechCrunch

The National Health Interview Survey faces a tough decision: shorten the survey and risk losing data, or keep it long and scare off respondents? via FiveThirtyEight.

IPG Media Lab releases a recap of marketing trends seen at SXSW 2016, including VR, AI, and social video messaging. via IPG Media Lab.

Instagram's move to an algorithm-based feed will impact fashion brands who previously thrived on organic reach.

Digiday's humorous take explores how to discuss new ad formats, like in-image advertising, with editorial teams without ruffling feathers. The article provides reassurances about user experience and editorial integrity.

This article outlines three principles for organizations to create a customer-obsessed culture. via The source of this content is Econsultancy.

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