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Digital publishers are under pressure to inflate their audience numbers, but media buyers are wising up to these tactics and demanding greater transparency.

via Digiday

Ad tech companies are developing technologies to track metrics like downloads, shares, and sentiment analysis of emojis to measure their effectiveness in digital marketing campaigns. via Digiday

This article shares how the author used four principles to build small, daily habits that led to achieving multiple goals in a year, including how he became a morning person. via Fast Company

Four lesser-known subreddits are suggested for marketers to follow: r/adops, r/fellowkids, r/hailcorporate, and r/TIFU. The author suggests these subreddits offer insights into ad operations, marketing mishaps, consumer sentiment towards advertising, and storytelling techniques.

Tim Ferriss's blog post recaps his podcast interview with Seth Godin, diving into Godin's philosophies on navigating life transitions, entrepreneurship, and decision-making.

via The Blog of Author Tim Ferriss.

Chantrelle Nielsen of Microsoft's Workplace Analytics explores how work email can reveal information about employee performance and potential.

via The source of this content is Harvard Business Review.

PSFK offers trend and innovation research resources, including an AI-powered platform and a database of case studies, for marketers and businesses. via PSFK.

PSFK offers trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

PSFK is a trends and innovation research resource offering insights for marketers, innovators, and retailers through reports, videos, and AI-powered tools. via PSFK.

PSFK is a trends and innovation research resource offering insights for marketers, innovators, and retailers through reports, videos, and AI-powered tools. via PSFK.

The Economist is shifting towards attention-based ad sales, moving away from traditional impression-based buying after seeing success with early campaigns.

University of Pennsylvania students may have found a way to reduce beer fermentation time by up to nine times. Their discovery earned them a $10,000 prize and the opportunity to commercialize their technology.

via The source of this content is Vice.