Working

POPSUGAR's study reveals millennial moms prefer established social media platforms and engage with digital content that offers practical information and reflects the realities of motherhood. via Digiday

Raju Malhotra, SVP of Products at Conversant, argues in a Digiday opinion piece that Data Management Platforms (DMPs) often fall short of their promise. He believes many DMPs function as glorified data warehouses with incomplete information that doesn't effectively tie back to individual consumers, resulting in a negative consumer experience and poor ROI for marketers. via The source of this content is Digiday.

Absolut Vodka has opened an "Internet of Things" lab in Stockholm to explore ways to connect its products to the internet. The lab will focus on product development, staff education and customer feedback for Absolut and other Pernod Ricard brands. via Digiday.

Gregg Carey's morning routine prioritizes sleep and dedicates the first thirty minutes of his day to personal projects instead of checking email.

via My Morning Routine.

Michael Chui, James Manyika, and Mehdi Miremadi explore the potential impact of automation on jobs, considering differing viewpoints on whether machines will displace human workers.

via The source of this content is Harvard Business Review.

Anheuser-Busch InBev’s new incentive program could give independent distributors up to $1.5 million in annual reimbursements if they primarily sell AB InBev products. via Craft Brewing Business

Mikkeller Brewing San Diego is a new partnership using AleSmith's original brewery to produce beers for worldwide release. via The Full Pint - Craft Beer News

New York-based soprano Danielle Buonaiuto shares her morning routine, which prioritizes mental preparation for the day and allows flexibility for her demanding schedule.

via My Morning Routine.

Digiday is offering a 10-part "Year in Preview" series on what's ahead for digital media in 2016. via Digiday

This article explores whether marketers truly understand the impact of interruption in digital marketing, using examples like iBeacons, display advertising, and email marketing. via Econsultancy.

Bartenders are using citrus-based syrup to make complex and flavorful cocktails.

Oskar Blues Brewery founder Dale Katechis explains the company's decision to sell a controlling stake to Fireman Capital, rather than pursuing a billion-dollar acquisition.

via The source of this content is Craft Brewing Business.