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Raju Malhotra, SVP of Products at Conversant, argues in a...

2015Working

Raju Malhotra, SVP of Products at Conversant, argues in a Digiday opinion piece that Data Management Platforms (DMPs) often fall short of their promise. He believes many DMPs function as glorified data warehouses with incomplete information that doesn't effectively tie back to individual consumers, resulting in a negative consumer experience and poor ROI for marketers. via The source of this content is Digiday.

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