Working

Published November 23, 2015, this article argues that marketing has entered its “uncanny valley” moment, where attempts to engage feel artificial and off-putting. via The source of this content is McKinsey & Company.

This post discusses the response of more than half of US governors to refuse Syrian refugees following the 2015 attacks in Syria, Beirut, and Paris. via kottke.org

Consumers trust social media messages more than traditional advertising, with user-generated content making up over 25% of brand name searches. Learn how to conduct a social media audit and understand the impact of "electronic word-of-mouth" on brand perception.

StackAdapt discusses the challenges of measuring ROI for native advertising, suggesting ROAS as a more suitable metric. via Digiday

Charlie Munger's advice on dealing with adversity emphasizes a proactive and non-victim mentality. via 25iq

SpaceX and Boeing are racing to see who can send NASA astronauts to the International Space Station first. via Ars Technica

Comcast is launching a $15 streaming service with local channels, HBO, and on-demand content, but you need to be an Xfinity internet customer in a few select areas. via The Next Web (TNW).

Ad agencies are finding new ways to recruit talent using social media challenges, hackathons, and even Airbnb. via The source of this content is Digiday.

Instagram is partnering with 41 ad and marketing tech companies to enhance its ad platform and encourage more spending. via IPG Media Lab.

Claudio Fernández-Aráoz explores the importance of purpose in business travel, drawing parallels to historical human exploration.

via The source of this content is Harvard Business Review.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

IPG Media Lab and Google analyzed what makes branded content effective by surveying almost 15,000 consumers and looking at 50 brands across 19 verticals in 10 countries. via The source of this content is IPG Media Lab, as indicated by the website title "IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works - IPG Media Lab".