From new NBER Working paper:

We leverage novel advertising video data and apply new empirical methods to study how banks actively use advertising to build their images, align with their operational strengths, market positions, and the demographics of target customers. These image-building efforts have significant impacts on the demand for

"General Social Agents" by Benjamin Manning and John Horton:

Our approach relies on two key principles: (i) grounding candidate AI agents in theories expected to drive human behavior in the target setting, and (ii) optimizing and then validating AI agents in distinct but related settings presumed to share underlying behavioral