Jason Kottke thinks the video game trailer for "Everything" is one of the most cerebral he's ever seen. via kottke.org

Coca-Cola used targeted ads based on photos consumers shared on social media. via Digiday.

Tim Ferriss uses a technique called "fear-setting" to overcome his fears and make big life decisions, defining his nightmare scenario and figuring out how to fix it.

via The Blog of Author Tim Ferriss.

Bill Gates tweeted advice to new graduates, focusing on themes of intelligence, energy, and finding a job that aligns with their values. via recode

Anheuser-Busch InBev plans to invest $2 billion in its U.S. brewing operations by 2020, including $500 million in 2017. via BeerPulse

Brand New reviews a new logo and identity for IBM Watson, designed in-house with external collaborators. via Brand New.

A new documentary about Roger Stone, Get Me Roger Stone, is getting a lukewarm reception, with one review calling it "unblinking" but "disappointingly straightforward." via Consequence

This article explores four spirits - rum, mezcal, Armagnac, and Irish whiskey - as potential successors to bourbon's current popularity. via Drinkhacker.

Diageo partnered with Amazon to create "World Class List," a shoppable video series promoting their premium liquor brands, available on Amazon Prime Video. via IPG Media Lab.

Apple has acquired Lattice Data, a company that specializes in making unstructured data usable, for $200 million. via TechCrunch.