Elon Musk and Sam Altman launched OpenAI to develop artificial intelligence and share most of the research publicly. The company recruited top AI researchers, offering them the chance to work on open-source projects.

Instagram micro-influencers, those with 10,000-100,000 followers, are seeing higher engagement rates than mega-influencers, prompting brands to rethink their influencer marketing strategies. via Digiday.

Kuala Lumpur has a new tagline and design as part of its rebranding, but not all marketing experts are happy. via Marketing-Interactive.

Artisanal butcher shops are using Instagram to turn intricate meat cuts into edible works of art. via Bon Appétit.

Facebook is partnering with three third-party firms to increase transparency around the performance metrics of ads on the platform. via IPG Media Lab.

Jason Kottke thinks this video clip of Prince joining James Brown on stage is "glorious." via kottke.org

Drinkhacker reviews three new seasonal ciders from Woodchuck: Cherry Barrel Aged, Day Chaser, and Campfire Pancakes. via Drinkhacker.

Prince fans are mourning online and sharing their favorite videos after his death, but some of the content has been taken down due to copyright claims. via @recode

Fast Company Design lists the seven people you need to create a culture of innovation. via fastcodesign.com

This article lists seven tips to create a workspace that can boost your productivity. via HubSpot Blog

Ikea's new ad called "Wonderful Life," focuses on a young couple appreciating the small moments while living in their first apartment. via Adweek

Paul Westerberg reminisces about Prince's impact on their shared Minneapolis music scene. via Stereogum