Matt Alldian

In March 2016, Digiday explored the VR hype bubble, questioning whether consumer interest would follow the investments of publishers in VR content. via Digiday

Publishers are requesting that Snapchat make Discover more engaging and easier to find. via Digiday

Nancy Duarte, author and CEO, explores the patterns of successful movements in business and society and shares her findings in this article. via The source of this content is Harvard Business Review.

Jeff Israely ponders what news will look like in the future, arguing that chasing after "trendy" content might not be the best strategy for engaging future news consumers.

via The source of this content is Nieman Journalism Lab.

Microsoft has a new AI chat bot named Tay.ai designed for playful conversations, and you can chat with it on Twitter, Kik, and GroupMe. via The source of this content is TechCrunch.

Aflac created its first 360-degree video ad featuring its mascot as a superhero, running on Facebook for six weeks. via IPG Media Lab.

A former Apple executive launches Cor, a new health tech startup that uses at-home blood testing to offer lifestyle guidance for improving heart health. via TechCrunch

The National Health Interview Survey faces a tough decision: shorten the survey and risk losing data, or keep it long and scare off respondents? via FiveThirtyEight.

Liam Wong's photos of Tokyo at night are showcased in this Kotaku article. via Kotaku.

Hearst is now using vertical video ads on its mobile websites, following the trend set by platforms like Snapchat.

via IPG Media Lab

IPG Media Lab releases a recap of marketing trends seen at SXSW 2016, including VR, AI, and social video messaging. via IPG Media Lab.

Quartz's news app delivers stories in a text-like format, letting users choose which topics to explore further. via TechCrunch