Astrophysicists discuss the implications of the first direct observation of gravitational waves, marking the beginning of gravitational wave astronomy. via FiveThirtyEight.

Twitter is rolling out a new button that makes it easier for brands to initiate direct messages with customers for private information.

via Digiday

Microsoft showed off its breathtaking demo, but consumers will have to wait a while to get their hands on one. via @recode

Shopify launched an iOS keyboard app that lets merchants share product information directly within social media. via IPG Media Lab

Dark social, or social sharing that can't be accurately tracked, makes it difficult to fully understand website traffic sources. via Econsultancy.

Digital publishers are under pressure to inflate their audience numbers, but media buyers are wising up to these tactics and demanding greater transparency.

via Digiday

Find out how to make Detox Crockpot Lentil Soup using simple ingredients like butternut squash, lentils, and kale. via Pinch of Yum

Fast Company's 404 page offers links to recent articles about tech, news, design, and work life. via Fast Company.

The website sethgodin.typepad.com requires a security check, including enabling JavaScript and cookies, before proceeding. via sethgodin.typepad.com

Building an audience in creative fields provides a safety net during industry shifts, according to this Behance blog post. Creatives are encouraged to share their work and build a community.

Ad tech companies are developing technologies to track metrics like downloads, shares, and sentiment analysis of emojis to measure their effectiveness in digital marketing campaigns. via Digiday

This article shares how the author used four principles to build small, daily habits that led to achieving multiple goals in a year, including how he became a morning person. via Fast Company