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Drizly data shows millennial alcohol consumers are buying fewer craft beers and more macro brews than they were in 2015.

via Brewbound.

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People are reluctant to sell their Powerball tickets, even for double the price, illustrating the endowment effect in behavioral economics. via kottke.org

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A Facebook page focused on DIY and life hacks for young mothers has created the most viral video in Facebook history, with 382 million views and nearly 12 million shares. Blossom's success can be attributed to its data-driven approach to creating content tailored for its target audience.

via The source

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