Tooling

Learn how Google crawls and indexes websites, and discover two ways to submit your website to Google to get it indexed. via HubSpot

ReadWrite offers up five great last-minute gift ideas for the tech lover in your life. via ReadWrite

Europe's new Galileo satellite system will improve phone functionality by providing more accurate and faster location services. via MIT Technology Review.

Christmas ads are changing to prioritize mobile platforms and user engagement. via The Drum.

Nick and Brad from the "Well Spent" blog share their top purchases of 2016, ranging from clothing to a waxed canvas backpack. via Well Spent

Brand hashtags are ineffective marketing tools that do little to encourage consumer engagement, argues this Digiday article. via Digiday

MIT Technology Review editors shared their top book picks for 2016, covering topics like Silicon Valley culture and the ethics of technology.

MoreBeer's 7-gallon Fermonster is on sale for $23.99. The sale is available for a limited time.

Leaked financial documents provide insights into the delivery app Maple. via Recode

WhiteOps discovered a sophisticated ad fraud scheme called "Methbot," which has been targeting video ad inventory since October.

Sperry is utilizing around 100 "micro-influencers" on Instagram who were already posting about their products to learn more about this marketing strategy.

via The source of this content is Adweek.

Kevin Kelly's Cool Tools blog shared a 2016 holiday gift guide with picks from its founder and editors. The guide features a variety of practical and unique gift ideas, ranging from kitchenware to tech gadgets.

via The source of this content is Cool Tools.