Tooling

Christmas ads are changing to prioritize mobile platforms and user engagement. via The Drum.

Nick and Brad from the "Well Spent" blog share their top purchases of 2016, ranging from clothing to a waxed canvas backpack. via Well Spent

Brand hashtags are ineffective marketing tools that do little to encourage consumer engagement, argues this Digiday article. via Digiday

MIT Technology Review editors shared their top book picks for 2016, covering topics like Silicon Valley culture and the ethics of technology.

MoreBeer's 7-gallon Fermonster is on sale for $23.99. The sale is available for a limited time.

Leaked financial documents provide insights into the delivery app Maple. via Recode

WhiteOps discovered a sophisticated ad fraud scheme called "Methbot," which has been targeting video ad inventory since October.

Sperry is utilizing around 100 "micro-influencers" on Instagram who were already posting about their products to learn more about this marketing strategy.

via The source of this content is Adweek.

Kevin Kelly's Cool Tools blog shared a 2016 holiday gift guide with picks from its founder and editors. The guide features a variety of practical and unique gift ideas, ranging from kitchenware to tech gadgets.

via The source of this content is Cool Tools.

Oskar Blues Brewery is releasing America's first 16-pack of craft beer featuring their PINNER Throwback IPA. via The Full Pint - Craft Beer News

Author and entrepreneur Tim Ferriss shares a preview of his book, *Tools of Titans*, listing book recommendations from high-achievers. via The Blog of Author Tim Ferriss

OpenAI has released a new tool called Universe, a platform that allows AI programs to learn how to perform a wide range of tasks on computers. via MIT Technology Review.