Tooling

This TechCrunch article explores how Cubans are navigating entrepreneurship despite the country not officially recognizing it, highlighting their resourcefulness in creating local versions of platforms like Amazon and Etsy. via @TechCrunch

Chevrolet is launching a campaign to promote optimism, using IBM's Watson technology to analyze social media for positive posts. via Adweek.

Adblock Plus has launched its own ad network to sell what it deems "Acceptable Ads", claiming it will allow publishers to monetize their content with non-intrusive ads. via The Drum.

Everyday Carry reviews the Boker Plus Pelican knife, highlighting its compact size, lightweight titanium frame lock, and versatile VG-10 blade.

Venmo tries to take the awkwardness out of splitting bills with its first national campaign, "Pony Up."

Fast Company's lessons learned include how to spend 15 minutes a day on Twitter networking. via Fast Company

Digital agency The Barbarian Group is struggling after being acquired by Cheil, with former employees citing culture clash and poor management decisions. via Digiday

CP+B created a tool that lets users create mock big-budget ads for products they're selling on Letgo.

via Adweek

Beat the Brewmaster launched a mobile game where you earn points by answering beer trivia and sensory questions to win prizes. via BeerPulse

IPG Media Lab and Twitter released a report examining the effectiveness of video ads on social media feeds versus pre-roll ads, finding that social video ads are perceived as more relevant and less intrusive. via The source of this content is IPG Media Lab.

This article gives five examples of how brands like Sephora, Uber, and Bank of America are using chatbots to improve customer experience. via Econsultancy.

This Hackaday article recommends three books for learning about electronics and invites reader suggestions in the comments. via Hackaday