Tooling

Everyday Carry reviews the Boker Plus Pelican knife, highlighting its compact size, lightweight titanium frame lock, and versatile VG-10 blade.

Venmo tries to take the awkwardness out of splitting bills with its first national campaign, "Pony Up."

Fast Company's lessons learned include how to spend 15 minutes a day on Twitter networking. via Fast Company

Digital agency The Barbarian Group is struggling after being acquired by Cheil, with former employees citing culture clash and poor management decisions. via Digiday

CP+B created a tool that lets users create mock big-budget ads for products they're selling on Letgo.

via Adweek

Beat the Brewmaster launched a mobile game where you earn points by answering beer trivia and sensory questions to win prizes. via BeerPulse

IPG Media Lab and Twitter released a report examining the effectiveness of video ads on social media feeds versus pre-roll ads, finding that social video ads are perceived as more relevant and less intrusive. via The source of this content is IPG Media Lab.

This article gives five examples of how brands like Sephora, Uber, and Bank of America are using chatbots to improve customer experience. via Econsultancy.

This Hackaday article recommends three books for learning about electronics and invites reader suggestions in the comments. via Hackaday

This ultimate guide details 25 tips and tricks to improve productivity within Gmail. via fastcompany.com

Snapchat acquired personalized mobile search app Vurb for over $100 million to potentially integrate their technology and enhance Snapchat platform search capabilities. via Search Engine Watch.

This Digiday article argues relying solely on click-through rates to understand digital ad creative effectiveness is an outdated approach and that fractional attribution models offer a more accurate picture of performance.