Tooling

This ultimate guide details 25 tips and tricks to improve productivity within Gmail. via fastcompany.com

Snapchat acquired personalized mobile search app Vurb for over $100 million to potentially integrate their technology and enhance Snapchat platform search capabilities. via Search Engine Watch.

This Digiday article argues relying solely on click-through rates to understand digital ad creative effectiveness is an outdated approach and that fractional attribution models offer a more accurate picture of performance.

Brands can pay $1-2 per device to have their apps pre-installed on new Verizon Android phones. via IPG Media Lab.

Ogilvy Labs closes as agencies grapple with integrating innovation into their business practices. via The Drum.

P&G found that wider reach was more effective for their products than targeted Facebook ads, signaling a potential shift in advertising strategies. via Econsultancy

Facebook is releasing three new metrics for video publishers within Page Insights and Video Library, including audience demographics for any kind of video posted to Facebook. via SEJ

The New York Times is acquiring Fake Love, an agency focused on experiential marketing, virtual reality, and augmented reality. via Digiday

This article explores a "post-digital era" where technology is seamlessly integrated into the physical world and moves beyond screens and traditional digital experiences. via The Drum.

PSFK, a trends and innovation resource, shares an innovation case study about a Facebook bot designed to help you find your next apartment. via PSFK.

An Everlast leather jump rope is reviewed for affordability, portability, and workout quality. via Cool Tools

PSFK's IQ Dashboard offers trend analysis, research reports, and innovation case studies across various industries. via PSFK