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Absolut Vodka has opened an "Internet of Things" lab in Stockholm to explore ways to connect its products to the internet. The lab will focus on product development, staff education and customer feedback for Absolut and other Pernod Ricard brands. via Digiday.

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Digiday is offering a 10-part "Year in Preview" series on what's ahead for digital media in 2016. via Digiday

BBDO held a competition among its creative teams to make a YouTube video for Twix, looking for new ways to create engaging content. via Digiday.

PSFK is a trends and innovation research resource offering insights for marketers and businesses in industries like retail and technology. via The source of this content is PSFK.

Snapchat is attracting advertisers with new ad products like animated lenses and sponsored Discover channels, despite some advertisers finding its ad prices too high.

FiveThirtyEight's article finds that even scientists struggle to explain p-values clearly, despite their widespread use in research. via FiveThirtyEight

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A programmer's former colleagues shared scripts he wrote to automate tasks, like making coffee, on this GitHub repository.

via The Next Web (TNW).

StackAdapt discusses the challenges of measuring ROI for native advertising, suggesting ROAS as a more suitable metric. via Digiday

EverydayCarry.com features a review of the Betabrand Under-the-Jack Pack, emphasizing its slim design for carrying a laptop discreetly. via Everyday Carry.

Google Maps for Android users can now download offline navigation, including search, navigation, and points of interest. via Ars Technica.