Tooling

SpaceX and Boeing are racing to see who can send NASA astronauts to the International Space Station first. via Ars Technica

Comcast is launching a $15 streaming service with local channels, HBO, and on-demand content, but you need to be an Xfinity internet customer in a few select areas. via The Next Web (TNW).

Ad agencies are finding new ways to recruit talent using social media challenges, hackathons, and even Airbnb. via The source of this content is Digiday.

Instagram is partnering with 41 ad and marketing tech companies to enhance its ad platform and encourage more spending. via IPG Media Lab.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

Google launched a tool called "About me" that lets users see the personal data Google holds about them that's publicly visible online.

via TNW

IPG Media Lab and Google analyzed what makes branded content effective by surveying almost 15,000 consumers and looking at 50 brands across 19 verticals in 10 countries. via The source of this content is IPG Media Lab, as indicated by the website title "IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works - IPG Media Lab".

Facebook referral traffic to top publishers fell 32% since January, despite the platform's efforts to court them with new initiatives. via Digiday.

This November 8, 2015, article promotes a course bundle on Lean Six Sigma principles for project management, emphasizing its potential for career advancement. via TNW (The Next Web).

L’Oréal is piloting an in-house content studio in Canada to produce real-time social media content for its 35 brands. via Digiday.

Sprite is printing Snapcodes of influencers on its cans in Brazil to increase brand awareness and encourage user-generated content. via IPG Media Lab.

AdBlock Plus's effort to create an "acceptable ads" board is facing criticism for potential conflicts of interest, with some arguing a neutral body should define acceptable ads. via Digiday.