Tooling

Instagram is partnering with 41 ad and marketing tech companies to enhance its ad platform and encourage more spending. via IPG Media Lab.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

Google launched a tool called "About me" that lets users see the personal data Google holds about them that's publicly visible online.

via TNW

IPG Media Lab and Google analyzed what makes branded content effective by surveying almost 15,000 consumers and looking at 50 brands across 19 verticals in 10 countries. via The source of this content is IPG Media Lab, as indicated by the website title "IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works - IPG Media Lab".

Facebook referral traffic to top publishers fell 32% since January, despite the platform's efforts to court them with new initiatives. via Digiday.

This November 8, 2015, article promotes a course bundle on Lean Six Sigma principles for project management, emphasizing its potential for career advancement. via TNW (The Next Web).

L’Oréal is piloting an in-house content studio in Canada to produce real-time social media content for its 35 brands. via Digiday.

Sprite is printing Snapcodes of influencers on its cans in Brazil to increase brand awareness and encourage user-generated content. via IPG Media Lab.

AdBlock Plus's effort to create an "acceptable ads" board is facing criticism for potential conflicts of interest, with some arguing a neutral body should define acceptable ads. via Digiday.

Delivery.com has launched a new iOS app with an improved user experience for ordering alcohol delivery, food, groceries, and laundry.

via Brewbound.

This refresher provides information on regression analysis and how to understand the statistical technique. via The source of this content is Harvard Business Review.

OfferUp, a mobile-first local marketplace, has raised significant funding to challenge Craigslist with a streamlined user experience, emphasizing safety and ease of use. via The New York Times