Tooling

Instagram launched a new app called Boomerang that creates looping GIFs, and several brands quickly began using the app to create and share engaging content.

via Digiday

23andMe is again offering genetic health testing with FDA approval, focusing on ancestry and genetic effects on children. via Ars Technica.

Frederick Vandenbosch built a futuristic desk with a retractable LCD screen, touch sensors, and a built-in sound system, all powered by a Raspberry Pi. via Hackaday

Digital marketers can learn a lot from traditional marketing principles — this article explores how the two approaches can be effectively integrated. via Moz

Learn about 15 helpful Excel formulas, useful keyboard shortcuts, and additional Excel tricks. via HubSpot.

PSFK's advertising secrets report offers insight into industry trends analysis and market data. via PSFK

Launchify for Android puts shortcuts to the apps you are most likely to use next on your lock screen, based on your habits and location. via TNW

This HubSpot article highlights examples of 17 colleges successfully using Instagram to feature campus life and engage with students. via HubSpot Blog

Cory Haik, executive director of emerging news products at The Washington Post, is leading digital experimentation at the paper to bring their journalism to new audiences on platforms like Snapchat.

via @Digiday

Nautilus explores why Uber's business model may depend on a future of self-driving cars. via Nautilus.

The Interactive Advertising Bureau (IAB) is encouraging technical standards for digital advertising to make ads more efficient and less intrusive. via IPG Media Lab

California breweries are implementing water-saving measures like using new technology and reusing water to combat the effects of the drought. via Craft Brewing Business