Tooling

Digital marketers can learn a lot from traditional marketing principles — this article explores how the two approaches can be effectively integrated. via Moz

Learn about 15 helpful Excel formulas, useful keyboard shortcuts, and additional Excel tricks. via HubSpot.

PSFK's advertising secrets report offers insight into industry trends analysis and market data. via PSFK

Launchify for Android puts shortcuts to the apps you are most likely to use next on your lock screen, based on your habits and location. via TNW

This HubSpot article highlights examples of 17 colleges successfully using Instagram to feature campus life and engage with students. via HubSpot Blog

Cory Haik, executive director of emerging news products at The Washington Post, is leading digital experimentation at the paper to bring their journalism to new audiences on platforms like Snapchat.

via @Digiday

Nautilus explores why Uber's business model may depend on a future of self-driving cars. via Nautilus.

The Interactive Advertising Bureau (IAB) is encouraging technical standards for digital advertising to make ads more efficient and less intrusive. via IPG Media Lab

California breweries are implementing water-saving measures like using new technology and reusing water to combat the effects of the drought. via Craft Brewing Business

MIT is now offering a partially free online master's program in supply chain management starting this winter. You can now get half an MIT master's degree almost for free and without ever going to MIT. via Quartz.

Reebok grew Instagram followers 163% in two years by focusing on engagement and creative campaigns instead of organic Facebook marketing. via Digiday.

Dell is buying data storage giant EMC for $67 Billion, making it the biggest tech acquisition in history. The deal dwarfs the previous record, Avago's $37 Billion purchase of Broadcom earlier this year.

via The Next Web (TNW).