Tooling

PSFK shared a case study about how the Metropolitan Water District of Southern California used a Pandora radio station to encourage water conservation. via PSFK

Google is launching a program to let brands target existing customers with ads across advertising programs, including Gmail, Search, and YouTube. via Digiday

Rumors are circulating that Google may be rebranding YouTube Music Key into a new subscription service that would provide ad-free videos with background playback.

via TNW

This article from September 21, 2015 rounds up the top tech news from that weekend. Topics covered include a chatbot winning a competition, malware in the Apple app store, and Amazon Web Services experiencing an outage.

via The source of this content is The Next Web.

AOL's Bob Lord says creativity is the next big thing in ad tech and requires agencies to get on board with new technology. via Digiday.

Digital advertising could become more effective at using detailed customer data by incorporating custom algorithms that tailor ad delivery, potentially using a brand's own data to enhance targeting. via Digiday.

Learn how to create different types of content to attract and convert customers on platforms like Facebook, Instagram, YouTube, TikTok, and Twitter. via HubSpot Blog

American tech companies are facing mounting pressure from foreign governments to comply with policies requiring them to hand over user data and intellectual property. via The source of this content is The New York Times.

Mic Wright explored Weld.io and its simple elements designed to make website building easy. via The Next Web (TNW).

An advertising technology company saw transactions drop by 65% after implementing fraud filters, but not everyone is convinced it was the right move. via The source of this content is Digiday.

Brands and agencies are largely ignoring the rise of ad blockers, as they are not yet seeing a significant impact on their campaigns. via @Digiday

SpaceX gave the public a look inside its new Crew Dragon spaceship, which boasts sleek interiors and advanced technology. via Quartz.