Tooling

This infographic details four ways businesses can use advertising to convince people to buy, despite shrinking attention spans and ad overload. via HubSpot.

Agency rituals and jargon are playfully decoded in a blog by MRY copywriter Sam Bartos to help newcomers to the ad industry. via @Digiday

Instagram users rejoice! You can now post photos and videos in portrait and landscape mode.

L’Oréal's "Makeup Genius" app uses augmented reality to let users virtually try on makeup and buy products. via IPG Media Lab.

Brands need to be relevant in real time. via Econsultancy

Coca-Cola tested a beacon technology campaign for precise retargeting that offered moviegoers a free coke coupon through the CAPA app and later retargeted them with a free movie ticket.

This glossary defines common social media terms. via HubSpot Blog

Instagram opened its ad API to everyone, making it easier for brands to buy ads on the platform.

This blog post details how to give better PowerPoint presentations, including tips for what to include when designing slides. via HubSpot

PSFK is a resource for marketers and innovators, with trend analysis and a database of innovation case studies.

via PSFK

Microsoft is making moves to transform Outlook into more than just email by integrating third-party functionalities like Uber, PayPal, and Evernote.

Hackaday features a ferrofluid clock that uses electromagnets to display the time. via Hackaday