Tooling

L’Oréal's "Makeup Genius" app uses augmented reality to let users virtually try on makeup and buy products. via IPG Media Lab.

Brands need to be relevant in real time. via Econsultancy

Coca-Cola tested a beacon technology campaign for precise retargeting that offered moviegoers a free coke coupon through the CAPA app and later retargeted them with a free movie ticket.

This glossary defines common social media terms. via HubSpot Blog

Instagram opened its ad API to everyone, making it easier for brands to buy ads on the platform.

This blog post details how to give better PowerPoint presentations, including tips for what to include when designing slides. via HubSpot

PSFK is a resource for marketers and innovators, with trend analysis and a database of innovation case studies.

via PSFK

Microsoft is making moves to transform Outlook into more than just email by integrating third-party functionalities like Uber, PayPal, and Evernote.

Hackaday features a ferrofluid clock that uses electromagnets to display the time. via Hackaday

This egg calculator helps determine the cooking time for sous vide eggs. via Cool Tools.

PSFK is a trends and innovation research resource providing insights for marketers, innovators, and retailers with a newsletter, reports, trend analysis, and more.

via PSFK

Moz and Fractyl analyzed Indeed job postings to determine the most in-demand digital marketing skills, finding that while "social media" appeared in many job listings, "SEO" boasted the highest average salary ($102k).