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This guide explores various types and examples of internet marketing, as well as strategies to attract customers and cultivate loyalty. via HubSpot

This article from AdWeek argues that traditional marketing briefs are outdated and advocates for stronger client and agency partnerships. via Adweek.

ABInBev, Apple, and P&G were among the top winners at the 2018 Cannes Lions festival. via Campaign

Agencies need to embrace technology and use data to understand individual customers, moving away from traditional creative and broad-audience messaging. via Digiday.

Five key storylines, including Publicis' leaky boycott, are expected to dominate the Cannes Lions festival.

via Digiday

This article from HubSpot distinguishes between marketing plans and strategies, offering guidance on crafting a results-driven marketing plan. via The HubSpot Blog