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OfferUp, a mobile-first local marketplace, has raised significant funding to challenge Craigslist with a streamlined user experience, emphasizing safety and ease of use. via The New York Times

Marketers can learn how to use interest data to improve their strategies. via MarketingProfs.

PSFK.com is a resource featuring case studies and trend analysis for marketers, innovators, and retailers. via PSFK

News aggregator app News Republic shares revenue with publishers and partners with smartphone makers for pre-installs. via Quartz.

Digiday announces two upcoming programmatic summits in Rome and Nashville, focusing on the future of automated advertising. via Digiday.

The IAB argues that brands share some of the blame for the rise of ad blocking by demanding intrusive and resource-heavy ad formats from publishers. via Digiday.

Five quick tips are shared for marketers to adapt to the digital landscape and become revolutionary thinkers. via MarketingProfs.

BuzzFeed's approach to content creation focuses on evoking emotions from the audience and adapting to cultural trends to encourage engagement. via Entrepreneur

Struggling retailer Kmart is bringing back its "Bluelight Special" discount events in stores and online after discontinuing the popular tactic in 1991. via The Business of Fashion.

The SEC approved new rules that allow anyone to invest in startups via crowdfunding, regardless of their net worth or income. The rules will allow small businesses to raise up to $1 million annually.

via The source of this content is Quartz.

Copyranter humorously shares the cynical inner thoughts of copywriters in various professional scenarios in this Digiday article from 2015. via Digiday.