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Five quick tips are shared for marketers to adapt to the digital landscape and become revolutionary thinkers. via MarketingProfs.

BuzzFeed's approach to content creation focuses on evoking emotions from the audience and adapting to cultural trends to encourage engagement. via Entrepreneur

Struggling retailer Kmart is bringing back its "Bluelight Special" discount events in stores and online after discontinuing the popular tactic in 1991. via The Business of Fashion.

The SEC approved new rules that allow anyone to invest in startups via crowdfunding, regardless of their net worth or income. The rules will allow small businesses to raise up to $1 million annually.

via The source of this content is Quartz.

Copyranter humorously shares the cynical inner thoughts of copywriters in various professional scenarios in this Digiday article from 2015. via Digiday.

A 2015 survey explored what aspects of website UX matter most to people, finding website performance, fresh content, and a consistent mobile experience are most important to consumers.

Airbnb is testing a new service that would allow users to book an entire trip, including lodging, meals, and curated excursions, for a flat fee.

via The Next Web (TNW).

This article argues that electric cars outperform gas cars in every way and that traditional car companies will struggle to adapt. via qz.com.

Nine agency millennials share their approaches to tweeting for both professional and personal purposes in this 2015 article. They detail how they use the platform for work-related tasks like social listening, getting feedback, and offer insights into their online personas. via Digiday.

23andMe is again offering genetic health testing with FDA approval, focusing on ancestry and genetic effects on children. via Ars Technica.