Working

L’Oréal is piloting an in-house content studio in Canada to produce real-time social media content for its 35 brands. via Digiday.

Sprite is printing Snapcodes of influencers on its cans in Brazil to increase brand awareness and encourage user-generated content. via IPG Media Lab.

A new McKinsey report suggests automation will transform many jobs by taking over tasks rather than eliminating them entirely. The report found that while current technology can fully automate less than 5% of jobs, it can automate 45% of work activities.

via The New York Times

Delivery.com has launched a new iOS app with an improved user experience for ordering alcohol delivery, food, groceries, and laundry.

via Brewbound.

Police in Glasgow are cracking down on illegal alcohol delivery services that sell to minors. via Vice

Unilever's Babs Rangaiah sees a crisis in advertising with challenges from DVRs to ad blockers, but believes it could force better digital ads. via Digiday

Branded emojis and their place in the future of retail is discussed by PSFK, a resource for marketers and businesses. via PSFK.

This refresher provides information on regression analysis and how to understand the statistical technique. via The source of this content is Harvard Business Review.

OfferUp, a mobile-first local marketplace, has raised significant funding to challenge Craigslist with a streamlined user experience, emphasizing safety and ease of use. via The New York Times

Marketers can learn how to use interest data to improve their strategies. via MarketingProfs.

PSFK.com is a resource featuring case studies and trend analysis for marketers, innovators, and retailers. via PSFK

News aggregator app News Republic shares revenue with publishers and partners with smartphone makers for pre-installs. via Quartz.