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A 2015 survey explored what aspects of website UX matter most to people, finding website performance, fresh content, and a consistent mobile experience are most important to consumers.

Airbnb is testing a new service that would allow users to book an entire trip, including lodging, meals, and curated excursions, for a flat fee.

via The Next Web (TNW).

This article argues that electric cars outperform gas cars in every way and that traditional car companies will struggle to adapt. via qz.com.

Nine agency millennials share their approaches to tweeting for both professional and personal purposes in this 2015 article. They detail how they use the platform for work-related tasks like social listening, getting feedback, and offer insights into their online personas. via Digiday.

23andMe is again offering genetic health testing with FDA approval, focusing on ancestry and genetic effects on children. via Ars Technica.

JetBlue explores the downsides of being constantly plugged in with their 16-part video series encouraging people to unplug and take a vacation. via Digiday

Chef Marcus Wareing discusses training Bradley Cooper and Sienna Miller for their roles in the film "Burnt." via Bon Appétit.

Niraj Dawar and Charan K. Bagga examine the strategic rationale behind AB InBev's acquisition of SABMiller's brand portfolio and its likely outcome. via The source of this content is Harvard Business Review.

Digital marketers can learn a lot from traditional marketing principles — this article explores how the two approaches can be effectively integrated. via Moz

PSFK's advertising secrets report offers insight into industry trends analysis and market data. via PSFK

Recruiters quickly scan resumes for keywords and company recognition, according to this article which breaks down what grabs their attention in under 30 seconds. via The source of this content is Quartz.