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Analysis of NYC data shows Uber is taking millions of Manhattan rides away from taxis in the borough's core but supplementing them in outer boroughs. via FiveThirtyEight

Reebok grew Instagram followers 163% in two years by focusing on engagement and creative campaigns instead of organic Facebook marketing. via Digiday.

Award-winning graphic designer Michael Bierut's work for various brands is on display at the School of Visual Arts Gallery. via Quartz.

Dell is buying data storage giant EMC for $67 Billion, making it the biggest tech acquisition in history. The deal dwarfs the previous record, Avago's $37 Billion purchase of Broadcom earlier this year.

via The Next Web (TNW).

Harvard Business Review offers advice from Susan Cain on how introverts can make the most of conferences. via The source of this content is Harvard Business Review.

A powertrain test engineer details what their interview experience was like at Tesla, which involved a presentation and multiple rounds of questions. via Quartz

This HBR article examines how Tesla, Under Armour, and Sonos leverage technology to build strong online communities around their brands. via The source of this content is Harvard Business Review.

Anheuser-Busch InBev has announced a revised proposal to merge with SABMiller for $104 billion.

via BeerPulse

Coffee lovers are abuzz as Peet's Coffee & Tea acquires Stumptown Coffee Roasters, though the artisanal brand will reportedly operate independently. via Quartz

This article shares four tips for getting your entire team involved in content creation, even if they don't consider themselves writers. via HubSpot.

Google's Customer Match lets marketers use email addresses for targeted PPC and display ads across Google's network, including YouTube. via Econsultancy

If you're looking for post-Christmas sales on menswear, this article highlights deals from retailers like Mr. Porter, Ralph Lauren, and more.