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The Interactive Advertising Bureau (IAB) is encouraging technical standards for digital advertising to make ads more efficient and less intrusive. via IPG Media Lab

California breweries are implementing water-saving measures like using new technology and reusing water to combat the effects of the drought. via Craft Brewing Business

MIT is now offering a partially free online master's program in supply chain management starting this winter. You can now get half an MIT master's degree almost for free and without ever going to MIT. via Quartz.

Analysis of NYC data shows Uber is taking millions of Manhattan rides away from taxis in the borough's core but supplementing them in outer boroughs. via FiveThirtyEight

Reebok grew Instagram followers 163% in two years by focusing on engagement and creative campaigns instead of organic Facebook marketing. via Digiday.

Award-winning graphic designer Michael Bierut's work for various brands is on display at the School of Visual Arts Gallery. via Quartz.

Dell is buying data storage giant EMC for $67 Billion, making it the biggest tech acquisition in history. The deal dwarfs the previous record, Avago's $37 Billion purchase of Broadcom earlier this year.

via The Next Web (TNW).

Harvard Business Review offers advice from Susan Cain on how introverts can make the most of conferences. via The source of this content is Harvard Business Review.

A powertrain test engineer details what their interview experience was like at Tesla, which involved a presentation and multiple rounds of questions. via Quartz

This HBR article examines how Tesla, Under Armour, and Sonos leverage technology to build strong online communities around their brands. via The source of this content is Harvard Business Review.

Anheuser-Busch InBev has announced a revised proposal to merge with SABMiller for $104 billion.

via BeerPulse

Coffee lovers are abuzz as Peet's Coffee & Tea acquires Stumptown Coffee Roasters, though the artisanal brand will reportedly operate independently. via Quartz