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Macy’s flagship store in NYC opened “One Below” with interactive tech to attract millennial shoppers.

Brands are partnering with Amazon to experiment with its Dash button technology for instant online ordering of consumer goods. via The source of this content is Digiday.

PSFK shared a case study about how the Metropolitan Water District of Southern California used a Pandora radio station to encourage water conservation. via PSFK

Google is launching a program to let brands target existing customers with ads across advertising programs, including Gmail, Search, and YouTube. via Digiday

This blog post explores how online advertising can be used as part of an inbound marketing strategy, highlighting less intrusive ad formats on platforms like Google, Facebook, Twitter, and LinkedIn.

This article from September 21, 2015 rounds up the top tech news from that weekend. Topics covered include a chatbot winning a competition, malware in the Apple app store, and Amazon Web Services experiencing an outage.

via The source of this content is The Next Web.

Market design expert Al Roth shares a Guardian article on how eBay's early reputation system was a key innovation in its 20-year history. via Market Design.

AOL's Bob Lord says creativity is the next big thing in ad tech and requires agencies to get on board with new technology. via Digiday.

Digital advertising could become more effective at using detailed customer data by incorporating custom algorithms that tailor ad delivery, potentially using a brand's own data to enhance targeting. via Digiday.

Learn how to create different types of content to attract and convert customers on platforms like Facebook, Instagram, YouTube, TikTok, and Twitter. via HubSpot Blog

American tech companies are facing mounting pressure from foreign governments to comply with policies requiring them to hand over user data and intellectual property. via The source of this content is The New York Times.

An advertising technology company saw transactions drop by 65% after implementing fraud filters, but not everyone is convinced it was the right move. via The source of this content is Digiday.