This article analyzes how Chevrolet uses positive messaging and platforms like YouTube, Twitter, and Instagram to make its content marketing strategy effective. via Econsultancy.
Jeff Bezos sold 1 million shares of Amazon this week, earning him over $500 million as part of a divestment plan. Bezos still owns 82.9 million shares (18%) of the company.
via The source of this content is The Business of Fashion (BoF).
Want higher engagement on your sponsored content? Learn how segmenting your audience based on factors like device type and past behavior can help. via HubSpot Blog
A European court ruling gives individuals the “right to be forgotten” online, allowing removal of harmful search results, but Google argues a French court’s global enforcement sets a censorship precedent. via The source of this content is The New York Times.
Mark Chussil, Founder and CEO of Advanced Competitive Strategies, Inc., poses the question: "Say you are competing in a fast-growing industry. How much do you care about profits versus market share?". via The source of this content is Harvard Business Review.
This article provides tips for advancing your career in advertising, emphasizing the importance of digital expertise and adaptability. via The Next Web.
IPG Media Lab predicts Instagram ad sales will reach $2.81 billion by 2017, surpassing Google and Twitter in U.S. display ads. via IPG Media Lab
Marketers say their biggest challenge when working with social media influencers is competition from other brands. via MarketingProfs.
Google's latest Panda update is rolling out slowly, making it difficult to determine its full impact.
via The source of this content is Search Engine Watch.PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.
Macy's and Starbucks are partnering with on-demand services like Deliv and Lyft to improve brand value and customer reach. via IPG Media Lab
Popular Pays, a startup connecting Instagram users with marketers, has raised $2 million in funding.
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