Working

Programmatic advertising is experiencing a boom, leading agencies to redefine their roles and demonstrate value through data strategy and new fee models.

via Econsultancy

Teva sandals are making a comeback by targeting fashion-conscious millennials through partnerships with media outlets and style bloggers.

A recent study of over 250 marketers suggests that programmatic advertising is increasingly being used for branding purposes across multiple channels.

Tinder co-founder Sean Rad says 20% of its users have swiped right on brands, and the average user spends 11 minutes daily on the app.

via The source of this content is IPG Media Lab.

Digiday profiles Complex Media CEO Rich Antoniello and the company's growth from print to a digital media company. via The source of this content is Digiday.

Sprout Social users can now manage Instagram integration alongside other major social networks. via The Next Web.

BANGSAJP offers Slot777, an online gambling site claiming to provide easy-win slot games with high payout rates and fast transactions for Indonesian players. via BANGSAJP | Slot Gacor 777 & Link Slot777 Terjamin Gampang JP Malam Ini.

HubSpot offers a blog post with 28 motivational TED Talks to inspire readers on topics ranging from career success and happiness to creativity. via blog.hubspot.com

This Harvard Business Review article argues that vacation is beneficial for employees and companies and suggests that managers are key to fixing broken vacation policies.

via The source of this content is Harvard Business Review.

Search Engine Watch gives a 4-step process for A/B testing ad copy in Google Ads to improve your click-through rate. via The source of this content is Search Engine Watch.

This article offers tips on securing an Airbnb discount, including communicating with hosts directly and framing requests reasonably. via Quartz

This blog post breaks down the field of neuromarketing into three types and examines each of them. via Mind Hacks