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Search Engine Watch gives a 4-step process for A/B testing ad copy in Google Ads to improve your click-through rate. via The source of this content is Search Engine Watch.

This article offers tips on securing an Airbnb discount, including communicating with hosts directly and framing requests reasonably. via Quartz

This blog post breaks down the field of neuromarketing into three types and examines each of them. via Mind Hacks

Avi Goldwerger of Integral Ad Science argues that ad tech is crucial for effective advertising, ensuring ads reach the right audience in the right context.

via The source of this content is Digiday.

Homebrew Finds shares a sale on a 5 cubic foot chest freezer and discusses its potential for use as a kegerator or fermentation chamber. The article also links to resources for kegerator conversion and other homebrewing topics.

Karen Weise's June 2015 article "This Is How Uber Takes Over a City," details the company's lobbying efforts across the US, revealing that Uber employs 250 lobbyists and 29 lobbying firms.

via The source of this content is Bloomberg.

Jack Simpson analyzes how IBM uses platforms like YouTube and Instagram to make complex topics accessible and showcases their "Chef Watson" campaign as an example of engaging content marketing. via The source of this content is Econsultancy.

Small Town Brewery's alcoholic root beer, already a hit in 30 states, will be available nationwide by the end of 2015 through a partnership with Pabst Brewing Company. via @BeerPulse

This MarketingProfs article explores A/B testing in marketing, emphasizing how design choices (like image size) and messaging strategies (like call-to-action phrasing) can significantly impact conversions.

This article rounds up the latest social media news, including Google Trends' redesign, Twitter's autoplay feature, and how small businesses are adopting marketing automation. via The source of this content is MarketingProfs.

This guide from Harvard Business Review by Rebecca Knight helps readers win support for new ideas and projects. via The source of this content is Harvard Business Review (HBR).

Will a reported ad tech slowdown negatively impact advertisers who rely on these firms for media buying and services? via Econsultancy.