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Home Depot ran a branded contest with Instructables to promote engagement with DIY projects and in-store workshops. via Digiday.

Facebook launched an app called Mentions that allows verified public figures to see what fans are saying about them in a dedicated feed. via Mashable.

A Harvard Business Review article discusses four common mistakes marketers make when trying to create viral content.

via The source of this content is Harvard Business Review.

Industry experts discuss why "app constellations" have largely failed to gain traction for major tech companies, despite potential benefits. via andrewchen.com

Immediate rewards or consequences tend to have a greater impact on shaping habits. via Seth's Blog

A job guide for those looking to escape the traditional 9-to-5 grind and explore flexible career options. via Mashable