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2015Working

The New York Times has seen strides in its digital transformation, particularly in traffic growth and digital hiring, but still faces challenges in converting traffic to paid subscriptions and fully integrating digital processes. via Digiday

2015WorkingTooling

Live-streaming apps like Periscope & Meerkat saw initial popularity, but marketers wonder if they're still worthwhile now that usage has declined. Read more on marketing with live-streaming apps here. via Econsultancy.

2015WorkingTooling

Grapeshot CEO John Snyder argues that the TV industry needs to embrace programmatic advertising and standardized measurement to survive. via Digiday

2015WorkingTooling

Urban Decay leverages social media for product launches but finds major success with its email newsletter boasting over a million subscribers. via Digiday.

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