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This blog post provides a helpful list of 17 Google tools for business, including popular options like Google My Business and Google AdWords, along with tips for marketers. via blog.hubspot.com

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This article outlines common mistakes people make when trying to measure brand awareness and offers solutions to avoid them.

The UK Antarctic Heritage Trust is searching for four people to work at the world’s southernmost post office. Located on Goudier Island, the post office serves roughly 18,000 visitors and handles 70,000 pieces of mail every year. via Quartz

Alexander Jutkowitz argues that marketing is dead and the role of Chief Marketing Officer will be replaced by the Chief Loyalty Officer.

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Paramount's campaign for *Hot Tub Time Machine 2* involved online and offline activations, even aiming for a world record. via Adweek.

A junior engineer struggling with information paralysis asked Hacker News for advice on effectively learning new technical subjects. via Hacker News

Vint Cerf warns about a digital Dark Age and proposes "digital vellum" as a solution to preserve digital data. via The source of this content is BBC News.

The New York Times is increasing its Instagram strategy, launching new accounts for different departments like sports and video, to boost brand engagement — especially for younger audiences.

via Digiday.

Valet Magazine presents Seasonal Steals, an end-of-winter discount guide for men's clothing and accessories.

via Valet

Essential Google Analytics resources for marketers who want to improve analysis of social media marketing efforts and ROI. via @SocialMediaExaminer