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The New York Times is increasing its Instagram strategy, launching new accounts for different departments like sports and video, to boost brand engagement — especially for younger audiences.

via Digiday.

Valet Magazine presents Seasonal Steals, an end-of-winter discount guide for men's clothing and accessories.

via Valet

Essential Google Analytics resources for marketers who want to improve analysis of social media marketing efforts and ROI. via @SocialMediaExaminer

Shake Shack's founder and CEO discuss the chain's rapid expansion and "fine casual" approach to fast food. via Bon Appétit

Seth Godin explores the truth about sunk costs, arguing that they shouldn't influence future decisions, even in creative work where abandoning projects can feel personal.

via Seth's Blog

Listen to Matt Mullenweg, creator of WordPress and CEO of Automattic, discuss productivity tips on the Tim Ferriss Show podcast. via The Blog of Author Tim Ferriss

Special operations weather technicians combine meteorological expertise with commando skills for the Department of Defense. via NBC News

This glossary defines 57 common marketing analytics terms from platforms like HubSpot and Google Analytics, covering concepts like attribution models, bounce rates, and conversion types. via HubSpot

Career paths in marketing can be found in this guide which includes information about education, skills, and resources for resumes and cover letters.

Social Media Examiner announced the top 10 social media blogs of 2015 based on criteria such as content quality and reader involvement. The winners include Buffer Social, Grow, Jon Loomer, Convince & Convert, and more. via @SocialMediaExaminer

Under Armour is making moves to become a bigger tech company by acquiring fitness and nutrition-tracking apps. They are following a similar path to companies like Luxottica and Tag Heuer, who are partnering with or acquiring tech companies to enter the smartwatch and wearable tech market.

This article lays out a four-year plan for starting your own tech company, encouraging aspiring tech entrepreneurs to be patient, persistent, and generous throughout the process. via The source of this content is Quartz.