Working

A Harvard Business Review article discusses four common mistakes marketers make when trying to create viral content.

via The source of this content is Harvard Business Review.

Industry experts discuss why "app constellations" have largely failed to gain traction for major tech companies, despite potential benefits. via andrewchen.com

Leafly, a medical marijuana platform, will run a full-page ad in the New York Times following the newspaper's recent endorsement of marijuana legalization.

A job guide for those looking to escape the traditional 9-to-5 grind and explore flexible career options. via Mashable

According to this article, 168 hours in a week is plenty of time to achieve a good work-life balance if you're willing to make some changes. via Harvard Business Review

Social media measurement is moving beyond "likes" and toward more traditional metrics like brand lift and purchase intent. via The source of this content is Digiday.

Adweek explores the emerging cannabis market, highlighting California's potentially first pot-exclusive farmers market. via The source of this content is Adweek.

This blog post details how Harry's gathered 100,000 emails in a single week before their product launch through a referral program. via The Blog of Author Tim Ferriss

This guide details how to make classic pulled pork at home, including tips on selecting cuts, seasoning, cooking methods, and serving suggestions. via Food52.

Samsung is leasing a trendy new office building in New York City's Meatpacking District to attract top talent and expand its US presence. via The Verge

An advertising agency's viral video featuring miniature animals at a birthday party has topped a million views. via Adweek