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Mashable and Hootsuite are hosting a discussion about global social media platforms beyond Facebook and Twitter, featuring users of platforms like WeChat, Sina Weibo, VK, Xing, ask.fm, and Viadeo.

via The source of this content is Mashable.

This analysis of two surveys of UK internet users explores how often users click on Google ads and breaks down the results by age and gender. via The source of this content is Econsultancy.

This comprehensive guide introduces Google Analytics basics, including key terms, navigation, standard reports, and more. via Social Media Examiner.

Major League Baseball umpires flock to Pastor Dean Esskew who leads Calling for Christ, a ministry providing spiritual guidance to help them navigate the demands of their profession. via ESPN The Magazine.

Skype's "Stay Together" campaign featuring the heartwarming story became a hit and Cannes Lions favorite. via Adweek.

Resource Interactive, an agency known for quickly adopting new tech, is learning to slow down as clients often prefer sticking to established platforms.

Google tops LinkedIn's 2014 list of most desirable employers in North America, followed by other tech giants like Apple. via Mashable

Peer-to-peer businesses are experiencing rapid growth, with companies like Zopa, Airbnb, and HappyDesk showcasing the industry's expansion. via Mashable

The McIlhenny family's Tabasco brand has maintained market dominance for over 150 years by balancing tradition with innovation. via Mashable

Democrats have introduced a bill requiring the FCC to ban internet "fast lanes" and paid prioritization under new net neutrality rules.

via The Verge

Tesla CEO Elon Musk announced the company will open up its patents to competitors, leading to potential cooperation with BMW and Nissan on electric vehicle technology and standards. via Harvard Business Review (HBR).

TaskRabbit is moving from an auction-style system to an on-demand model, offering users a curated selection of taskers with set hourly rates. via The Verge.