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A podcast interview with Kyle Lacy explores how social CRM combines customer relationship management with social media data to help marketers better understand and engage with customers across channels.

via Social Media Examiner.

Entrepreneurs often say a great idea is their motivation for starting a business, but deeper motivations related to primal desires and fears are usually at play. via Harvard Business Review (HBR)

Mashable shared a list of five upcoming events they believe can boost your career, with topics ranging from marketing technology to social media in defense. Check out the full list of events on Mashable's website.

Beth Comstock, a vice chair of GE, argues that marketing should play a larger role in innovation, going beyond advertising to drive company growth. via The source of this content is Harvard Business Review.

YouTube creators are upping their game with improved business deals and diversified revenue streams, as seen at the 2014 Vidcon conference. via Mashable.

Find out where to get the best deals on menswear after Christmas, with discounts at stores like Brooks Brothers, Mr. Porter, and more.

This article explores lessons in breakthrough innovation from companies like Google and Keurig, more than 15 years after Google's founding. via The source of this content is Harvard Business Review.

Glenn Fleishman discusses the evolution of podcast networks and their relevance in today's podcasting landscape, considering the impact of lower barriers to entry for creators and the rise of ad networks.

via The source of this content is Glog.

Mashable highlights 8 promising startup industries to watch, including industrial IoT, customized e-commerce, ed tech, mobile app development, wearables, business software, cybersecurity, and green tech solutions. via Mashable.

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