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Political campaigns are using neuroscience to understand voters' feelings, analyzing brain activity and facial expressions to reveal hidden sentiments. via MIT Technology Review

Seth Godin explores whether cannabis marketing will follow the same path as alcohol or lean towards niche product strategies like those used for high-end chocolate.

via The source of this content is Seth's Blog.

Marketers at the Digiday Content Marketing Summit sound off on the challenges of content marketing in 2018, including the difficulties of social media and agency partnerships.

Online mattress company Casper plans to open 200 physical stores, a surprising move for a brand known for its direct-to-consumer approach. via The source of this content is Fast Company.

Hilton opened its first tri-branded hotel, which includes a Hilton Garden Inn, Hampton Inn, and Home2 Suites, at Chicago's McCormick Place. via Hotel News Resource.

This guide explores various types and examples of internet marketing, as well as strategies to attract customers and cultivate loyalty. via HubSpot

This Adweek article details how Apple went from selling products at Sears to creating its own retail spaces. via @Adweek

Social Buzz Award judges weigh in on the future of social media, highlighting platforms like Twitch, Pinterest, Instagram, and the rising use of chatbots and video.

via The Drum

Mitch Joel interviews Marty Neumeier to discuss his thoughts on agile strategy for branding and his latest book, "Scramble." Neumeier draws upon his experience working with brands like Apple, Google, and Adobe.

via The source of this content is Six Pixels of Separation

The Harmon Brothers, known for viral marketing campaigns like the Squatty Potty unicorn, launched an online program to teach how to create effective ads. via Adweek.

A recent Bloomberg article suggests career breaks and travel are a good idea, even for those worried about retirement savings. via Bloomberg.